A caring community in the heart of the town, Belong Newcastle-under-Lyme offers a range of support and living options, arranged around a vibrant village centre, which creates extensive opportunities to join in our varied experience programme. With a bistro, hair salon, specialist gym, and a number of innovative spaces within the Belong Heritage Gallery, our village links the past and the present through people, their memories and a shared exploration of our heritage. Pop in for a tour and enjoy a warm welcome.
Lower Street, Newcastle-under-Lyme, Staffordshire ST5 2RS
Sat nav postcode for parking: ST5 2SY (Stanier Street)
Reception telephone: 01782 986 300
With a focus on maximising choice and independence, Belong combines peace of mind with opportunities to enjoy new opportunities as part of a vibrant community.
Specialising in outstanding dementia and nursing care, Belong promotes excellent health and wellbeing outcomes through its award-winning household model, its individualised approach to care, its rich programme of experiences and opportunities and a magnificent environment.
As well as households with round the clock staffing and 24-hour support, we offer independent living apartments and a range of state-of-the-art facilities, where all residents can come together as part of a vibrant and diverse community.
The best way to see what sets us apart is to come and visit. Call on 01782 530 509 to book a tour.
I wish I had come to live here sooner. It’s the peace of mind for me knowing I am safe and well looked after here.
Rita
Belong Newcastle-under-Lyme Household Resident
There are two ways to enjoy life in Belong Newcastle-under-Lyme: we offer households for those requiring 24-hour support and modern apartments for independent living within our vibrant community.
Our award-winning household setting ensures a homely environment where expert dementia and nursing care is provided.
As dementia leaders, Belong has designed every aspect of its villages to maximise independence and wellbeing for people living with dementia.
Learn about our households
Our apartments offer the best of both worlds: independent living within a vibrant community.
With modern, spacious layouts, excellent views and 24-hour emergency response, Belong apartments ensure comfort and the reassurance that help is always at hand if needed.
Learn more about our apartments
For People Not Profit
As a charitable organisation, Belong re-invests all income into its services and we are active members of the National Care Forum.
Open to the public, our village centre is an inclusive and vibrant environment with a range of opportunities for young and old alike.
Belong Experience Days offer a way for people from the local community to access Belong support on a day basis. It is a bespoke service for a small group of customers, which enables us to design the day to match customer interests.
Browse the household key facts and pricing information document for more detail and village pricing.
Keeping people in wellbeing lies at the heart of our approach
WHY US?
We design dementia-friendly spaces
We promote person-centred approaches
We employ Admiral Nurses
Our skilled nursing team ensure we can meet people’s needs as they change
WHY US?
We provide clinical expertise across the village
We hold national accreditations and awards for the quality of our end-of-life care
We promote professional development
Enjoy round-the-clock support in our households
WHY US?
Proactive support in a stylish setting
Fine dining experience
Technology-enabled for safety alerts
Our dementia specialist team supports customers and their carers
WHY US?
Qualified dementia specialists
Insight and empathy
Expert advice
Access Belong's high-quality support in your own home
WHY US?
Flexible, problem-solving approach
Punctual and dependable
Consistent caring team
Experience life in a Belong village on a day basis
WHY US?
Join in the village events programme
Enjoy lunch in our bistro
Give carers a break
Come to work with a smile on your face knowing that you're making a difference to people's lives.
Watch this short video where colleagues from Belong Newcastle-under-Lyme describe the rewards of working in our vibrant care village setting.
Every member of our village team is dedicated to ensuring your experience is the best it can be.
Josephine Mollison
General Manager
Lisa Wild
Support Manager
Tracey Boulton
Front of House Manager
Hannah Barrington-Parry
Village Nurse Manager
Emma Palin
Experience Coordinator
Catherine Donnelly
Practice Development Facilitator
Mark Smith
Bistro & Catering Manager
Taylor Forster
Exercise Specialist
Jane Furze
Belong at Home Newcastle-under-Lyme Team Leader
Bridget Lawler
Admiral Nurse
Belong Newcastle-under-Lyme has a daily programme of events and there are ample opportunities for relatives and members of the wider community to join in village life. From seasonal festivities to perennial favourites and varied outings to cosy film nights, our bi-monthly guide keeps you in the loop. View the current guide or sign up to our newsletter to receive this regularly.
What's On What's On April / May 2025
Enjoying a central location in the town, Belong Newcastle-under-Lyme is located opposite St Giles’ church on the site of the former Samuel Bell’s pottery, later to become the iconic Maxims nightclub. The restored grade II listed building is now home to the Belong Heritage Gallery, placing the village firmly on the town’s heritage trail in its own right. It houses Samuel Bell’s Tea Room, a recreation of the Old Pomona Trail, a timeline and children’s trail, reminiscence lounge and a range of exhibition spaces.
View on Google MapsThe Guild Hall 0.4 miles
The Brampton Museum 1.1 miles
New Vic Theatre 1.3 miles
Apedale Heritage Centre 3.4 miles
Trentham Gardens 4.0 miles
Stoke-on-Trent Railway Station (3.4 miles)
Lower Street, Newcastle-under-Lyme, Staffordshire, ST5 2RS
Sat nav postcode for parking: ST5 2SY (Stanier Street)
