At the heart of our vision is the aim to transform quality of life for people with dementia. We create environments that maximise independence and promote a fulfilling lifestyle, through a range of facilities and research-based building design. We provide extensive training to our people and employ specialist Admiral Nurses who work with families, carers and colleagues to put into practice effective strategies for supporting people with dementia.
At first the world for the person with dementia may seem chaotic and threatening and dominated by intense emotion. Our support teams are trained to recognise the potential for creativity in the person with dementia and to tap into their sense of humour. By making humour the cornerstone of our villages we embark on fulfilling, heart-warming journeys alongside our residents with dementia, valuing the time that we spend with them and their families.
However customers enter the Belong community, our colleagues recognise the importance of enabling the person with dementia to retain their interests and abilities for as long as possible. Our rehabilitative approach has successfully enabled individuals to regain skills that were thought to be lost to dementia. Knowing what is important to the person with dementia enables us to encourage individuals to continue to engage in outdoor pursuits, care for their pets and to maintain relationships with younger members of their family and the community.
People living in our villages should feel secure and experience a sense of belonging. All of our customers must have access to human companionship and the opportunity to develop friendships. Colleagues, customers and their families should work together to create purpose and meaning for each day. Finally, we want everybody in the Belong village to be free to make their own decisions and choices.