Martin Rix

Martin Rix - Chief Executive

Combining extensive experience in specialist dementia and nursing settings with a strong track record in development projects, Martin ensures that the pursuit of innovation, excellence and quality outcomes continues to drive Belong’s development as the organisation expands and evolves its services.

He joined Belong from Norfolk-based Norse Care in 2022, following three years as Chief Operating Officer and seven years as Strategic Development Director. From 2020, he assumed overall leadership of the organisation, accountable for Norse Care’s portfolio of 36 care homes and housing with care schemes and responsible for approximately 1,600 residents and a similar number of people; he is skilled in managing complex care settings and puts people at the heart of operations.

Martin is a collaborative and entrepreneurial social care leader, who started his career in property consultancy before developing a passion for social care. He is a Chartered Management Surveyor and Civil Engineering graduate.